Running a social influencer marketing campaign involves partnering with major and micro influencers who have a significant following and align with your campaign message or cause. These social media based campaign influencers can help you reach a broader audience and gain credibility through trusted voices.

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. As a leading digital marketing company in Nigeria, here’s how we run successful influencer marketing campaign for our clients:

How We Run Social Influencer Marketing Campaign

Define Your Goals & Objectives:

Before we start any campaign, we first determine the specific objectives of your campaign, whether to increase awareness, gaining support, or driving specific actions (e.g., event attendance, donations, voter registration).

Identify Your Target Audience:

We define the demographic, geographic, and psychographic characteristics of your target audience to ensure you choose influencers who can effectively reach them.

Select the Right Influencers:

We search and connect with influencers who align with your campaign beliefs or campaign goals. Consider their values, interests, and follower demographics.

We assess the influencer’s reach, engagement rates, and credibility. Micro-influencers may be more effective for niche campaigns, while macro-influencers can reach a broader audience. We will analyze past influencer’s content and partnerships to ensure they have a consistent and authentic voice.

Build Relationships:

We work with experienced legal, political or religious influencers on an local, regional or national basis. Reach out to selected influencers to discuss potential collaborations.

Be transparent about your campaign’s goals, expectations, and compensation (if applicable). Building strong relationships with influencers is essential. We hire those who believe in your cause and willing to support it genuinely.

Content Creation and Collaboration:

As a campaign branding, graphics designing, crowdfunding and campaign planning and management platform, we work with influencers to create content that aligns with your campaign message. This could include blog posts, videos, social media posts, and more.

We ensure the content is authentic and resonates with the influencer’s audience. Learn more about our Content Marketing Campaign Strategy here.

Monitor and Measure Performance:

We continuously monitor the campaign’s performance and engagement metrics. Key performance indicators (KPIs) may include reach, engagement, click-through rates, and conversions.

We use tracking tools and analytics to measure the campaign’s impact on your goals, adjust campaign strategy as needed based on the performance data and allocate more resources accordingly.

Crisis Management & Monitoring:

We prepare for potential crises, such as influencer controversies. Have a crisis management plan in place to respond effectively and protect your campaign’s reputation and ensure it complies with all relevant campaign finance laws and regulations in your region.

We will constantly review the influencer’s content to ensure it doesn’t violate any platform-specific guidelines or community standards. We build long-term relationships with influencers who can become advocates for your cause over time.

Budgeting, and Community Engagement:

Our campaign finance experts will help you allocate a budget for influencer marketing, taking into account influencer fees, content production costs, and advertising expenses if applicable. If your advocacy campaign involves offline events or actions (e.g., campaign rallies, grassroots canvassing), we encourage local influencers or social media activists to participate and promote these activities.

Your political influencer marketing campaign would be executed with care, authenticity, and transparency to maintain credibility and resonate with your target audience. We ensure full compliance with legal requirements and ethical standards.