Aside email marketing campaigns, SMS or text messaging campaign is a strategy used by change makers, nonprofits or political parties candidates to reach out to their target audience, supporters or voters through their mobile phones’ text messaging apps. The goal of this type of campaign is to engage with voters directly, provide them with information about the candidate or party, and encourage them to take action, such as donating to the campaign, attending a rally, visiting a website for more information, volunteering, or voting on the election day.

SMS marketing and text messaging campaigns have become integral components of advocacy campaigns, allowing individuals and organizations to connect with voters, share campaign messages, and mobilize support more effectively. As a digital campaign platform in Nigeria, we comply with all relevant advertising laws and regulations when conducting a text messaging campaigns. Here is how we run successful text messaging campaigns for our clients:

SMS/ Text Messaging Campaigns for Voter Outreach:

Set Campaign Plan and Objectives:

We help you define the primary goals of your text messaging campaign. Are you focused on voter registration, voter turnout, persuasion, fundraising, or volunteer recruitment? Identify the target audience based on demographics, voter history, and specific issues that resonate with them.

This information will help us tailor your messaging.  Familiarize ourselves with relevant laws and regulations, such as the Telephone Consumer Protection Act (TCPA) and campaign finance regulations, to ensure your campaign complies with all legal requirements.

Building Text Messaging List:

When planned and executed effectively with compliance to relevant laws and regulations, a campaign text messaging can contribute significantly to the success of a campaign. To help you launch your SMS marketing campaign, we acquire or generate a list of phone numbers of your target voters. This can be done by purchasing a list from a third-party vendor or by collecting numbers from people who have opted-in to receive text messages or volunteer for your campaign.

We build a list of subscribers by using opt-in campaigns through your campaign website, social media, or events to collect phone numbers. We may integrate our text messaging platform other campaign tools with your voter database to ensure accurate and up-to-date contact information.

Craft Text Message Content:

We then craft concise and informative text messages and leverage technology platforms to send bulk SMS message to potential voters. We ensure your text messages are short, concise, and engaging. Clearly communicate the purpose of the message campaign within the limited character count. Whenever possible, personalize messages with the recipient’s name and reference past interactions or actions they’ve taken in support of your campaign.

Include a clear and compelling call to action in each message. This could be a request to donate, volunteer, attend an event, or vote. And segment your audience to send targeted messages to different groups based on their interests, behaviors, and demographics.

Utilize the Right SMS Platform: 

We use reliable text messaging platform that can handle your campaign’s volume and provides features like automation, personalization, and analytics. Use scheduling features to plan messages in advance and ensure timely delivery. Leverage analytics to track the performance of your messages, including open rates, click-through rates, and conversions.

We send messages at times when recipients are likely to be available and responsive, such as evenings and weekends. Avoid sending messages during late-night hours and strike a balance between staying engaged and avoiding over-messaging; while tailoring the frequency of messages to your campaign’s objectives.

Message Testing and Optimization:

We experiment with different message formats, call-to-action wording, and sender names to determine what resonates best with your audience. Continuously refine your messaging strategy based on A/B testing results, analytics data and adapt as needed throughout the campaign. Like phone banking, we may engage volunteers in the text messaging campaign to help send messages, answer questions, and engage in personalized conversations with voters.

We will provide volunteers with training on messaging techniques, campaign goals, and the use of text messaging software. Ensure that you have a system or call center in place to promptly respond to recipients who reply to your messages with questions, concerns, or feedback.

Campaign Evaluation and Analysis:

We evaluate texting success in achieving its objectives such as turnout, donations or other relevant data to assess the impact. Your text messaging campaign can be a powerful tool for mobilizing voters, fundraising, and engaging with supporters. You can buy GSM phone numbers or database and send your messages based on state, province, local government area, district or across major telecommunication networks in Nigeria, Africa, and worldwide.

We craft compelling email messages, concise text messages, attention grabbing subject lines, visuals and design eye-catching templates with high click-through. We also integrate digital marketing, social media, direct mail, tailored fundraising outreach, telephone database and MMS broadcast to boost your outreach efforts. You can send post-election thank-you SMS, events follow up emails, staff notice or election day reminder.